To double down on the “living room” feel of the store, Telsha chose to forgo mannequins in the windows in favor of these mirrored display stands and vases. The geometric orange vase is from CB2. On the racks, denim by Priscavera sits next to origami-inspired pieces by Pushbutton and knits by Barragán.
Photo by Vanessa GrandaWhen asked about what is next for her, Telsha responds, “I want to take over the world.” She envisions a whole portfolio of independent boutiques in cities like L.A., Chicago, New Orleans, and Atlanta. “Ultimately,” she says, “not only should people come in here and feel safe, I want people to come in here and feel seen and loved. This is my love letter to fashion, to the Black community, to New York, and to the joy of shopping. Let’s bring back the joy!”
Twenty-six-year-old Telsha Anderson enjoys the view from the paradise she’s created.
Photo by Vanessa GrandaTelsha’s Taste-Making Selects:
Instagram feeds to follow: @claudehome, @majawyh, @yarashahidi, @justineskye
Destinations for fashion and design inspiration: Barcelona is an IRL place that really inspires me. Their approach to everything is so intentional. I love the @subliming.jpg and @blackfilmfashion Instagram accounts. I’m a big fan of Love House showroom and I’m always down to wander around CB2. A good furniture piece can say so much—I’m able to take that and then figure out the direction of the buy or my life really!
Favorite detail in the store: There is a sticker-covered zig-zag chair in the dressing room. The chair is just from Amazon, but I’ve been collecting the stickers for years; they showcase some of my favorite artists, brands, and places. I hope people bring me more to add when they come in!
Must-have piece from T.A.: Barragán pleather pants. They’re unisex and the color is fire. They’re a piece I imagine people will have for years and will look back and think fondly of T.A.
The jewelry case will feature an evolving rotation of semiprecious and one-of-kind pieces. For now, it’s home to some of Telsha’s beloved objects, like this ceramic snake and Italian Vogue.
Photo by Justin BooneReading list: I have a bunch of books throughout the space that I’ve collected over the years. Some favorites include Black Boy Fly by Joshua Renfroe and The New Black Vanguard by Antwaun Sargent. I want to encourage dialogue—if you’re here and you don’t feel like buying clothes, let’s talk about literature, about design, about civil rights!
A taste of the T.A. playlist: Erykah Badu, SZA, Solange, Diana Ross, Jill Scott. All these women have very soft voices, but an assertive approach. Honestly, that’s what I want the store to feel like—we’re soft, but intentional.
The finishing touch: The scent! I wanted a memorable scent for the store. My mom found this Juniper room spray that I became obsessed with. I laughed when she told me she got it at Target, but it’s perfect.
Yo-yo-inspired bags by Emma Charles, a U.K.-based leather goods brand, make a cool, modernist statement hanging from a postmodern coatrack.
Photo by Justin Boone"exciting" - Google News
July 15, 2020 at 05:02AM
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Inside NYC’s Most Exciting New Shopping Destination - Architectural Digest
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