Above: Award-winning creative director Ali Bati illustrated ad for a drawing course was repurposed as an ad-based meme.
Impact of animation on brand identity
Nothing is more encouraging and rewarding than the audience engaging with the content you create. But how can one expand on its growth? Two critical factors in growing a target audience are trust and credibility. In an ever-changing world of consumer needs, the biggest challenge for brands is not merely to stay relevant but to also keep their audience engaged long enough to establish a rapport.
An innovative method to win the consumer’s heart while earning their loyalty.
Today, a consumer’s attention span is shorter than ever. Therefore, an effective engagement strategy is to bring the audience into the world you have created for them. Don Draper said it best in an episode of Mad Men: “The greatest thing you got working for you is not the photo you take or the picture you paint. It’s the imagination of the consumer. They have no budget and no time limit; but if you can get into that space, your ad can run all day.”
Animation is our bridge to human imagination and, therefore, among the most powerful tools of consumer engagement. An innovative method to win the consumer’s heart while earning their loyalty. As seen in the Android Being Human Is docu-series, each episode had a bespoke animation style that allowed the true story to shine while also subtly highlighting the phone's product features.
This approach is a visual technique called animated brand storytelling, which appeals to both our inner child and our discerning adult. With its fun and creative way of conveying technical and complex ideas, animated brand storytelling has become a key ingredient in audience engagement strategy and a core part of brand identity.
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April 29, 2021 at 08:26PM
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Why animated advertising is worth the wait | shots - Shots
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