AR in ecommerce
THE ‘NEW’ SHOPPING REALITY
Want to walk into a store — say Bata — and try out their footwear with-out leaving the safe confines of your home? Augmented reality (AR) will change the game in retail. You can create a “look”, share it with friends and get their opinions before paying for the product. Even e-retailers will bet big on AR in 2021 as it can bring a mall to a customer's home. Reliance-backed ecommerce platform Fynd is already doing it. Amazon and Flipkart could well be next.
Lab-grown or plant-based meat
IMPOSSIBLE BECOMES POSSIBLE
The Impossible Burger — a plant-based, lab-grown meat from Impossible Food Inc — is all the rage in the US. Even chains like McDonald’s and Burger King are getting into the game. In India, the government has granted Rs 5 crore to a couple of in-stitutions to work on lab-grown meat. This could well be the year of vegetarian meat in India. Not having to kill an animal to fill your stomach may help give you a clear conscience. But note that plant-based meat sells for almost double the price of regular meat in several parts of the world.
Rollable, waterproof TVs
ROLL, BABY ROLL
In 2020, Samsung launched a TV called The Terrace. USP: water-proof TV. It could be a pool-side companion or a prop for that rain-dance party. More brands are likely to follow with similar TVs. And then there are rollable TVs — which can be rolled up and tucked away. LG launched the world’s first rollable TV. Others won't be far behind. But you might have to pay a bomb for these. The water-proof Samsung TV costs $3,500 (roughly Rs 2.7 lakh) and the rollable TV costs a whopping $87,000 (an eye-popping Rs 64 lakh). Who said innovation comes cheap.
Space travel
A WEEKEND AROUND THE MOON
Richard Branson, Elon Musk and Jeff Bezos are all working on sending ordinary people to space. India isn't far behind. Isro is working on a manned mission to space — Gaganyaan. This could lay the foundation of space travel and tourism in the country. Ordinary Indians might not be able to go to space in 2021. But soon, it would not be out of reach of a billionaire to realise such a million-dollar dream.
Foldable devices
MORE THAN SMARTPHONES
Samsung, Huawei and LG have thrown their hats into the foldable smartphone ring. But brands are just getting started in this space. 2021 may very well be the year when foldable PCs make a mark. Lenovo’s foldable PC — also the world’s first — that arrived in 2020 gave us a glimpse of what to expect. But it would cost a bomb. The Lenovo ThinkPad X1 Fold costs a whopping $2,499 (roughly Rs 1.85 lakh). Foldable devices not only ensure innovations in hardware but also software. If you can stomach the inevitable glitches, it is going to be an exciting time.
Smart audio glasses
SPECTACLE TO WATCH
If 2020 was about ears — thanks to a plethora of wireless earbuds and headphones — 2021 might be about eyes. Bose has a pair of audio glasses with embedded mini speakers. You can even make phone calls with these eyewear. Amazon had shown smart audio glasses that can be used to make calls, listen to podcasts and set reminders, among others. Apple is also reported-ly working on one for a 2021 launch. These are still baby steps in the smart audio glasses space and 2021 could see a wave of innovation. Keep watching this space for updates.
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December 27, 2020 at 11:07AM
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A visit to the moon, lab-grown meat: Projects that promise to make 2021 an exciting year - Economic Times
"exciting" - Google News
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