Ask a student-athlete and they’ll tell you this is a change which has long been needed. For years, if you were a student on a music scholarship who excelled at the French horn, you were free to give private lessons the public. As an All-American student-athlete, it was impermissible to give a youngster a private lesson on the keys to a quality forehand on the tennis court or how to properly dribble a basketball.
CSU men’s basketball coach Niko Medved is all for the change, but he’s also curious to see where it all leads.
“I think it’s a great change, it’s long overdue, and I think essentially what we’re doing is lifting some of these silly restrictions student-athletes have had on them,” he said. “It’s having those conversations in this adjustment period, and as we work through that, we’ll find the right space. There’s a ton of attention paid to this rule change. We’re all learning, and hopefully there are some opportunities for some guys, but what that looks like for everybody, we’re all curious to see.”
Parker has not been surprised by anything he’s seen announced so far, nor is he expected to be surprised about what comes down the road. He understands the possibilities are limitless, as are the ways student-athletes may gain the attention of those in the business world.
The first big deal announced on July 1 was for the Cavinder sisters – Haley and Hanna of Fresno State women’s basketball– who have paired with Boost Mobile based on their heavy social-media following. The deal was presented with a billboard at Times Square in New York City, and while no financial terms were released, the Fresno Bee reported it may earn them more money annually than their head coach.
According to CSU’s Shalini Shankar, the Senior Associate Athletic Director for Compliance/SWA, 15 Colorado State student-athletes have signed some sort of agreement, with more expected to follow in the coming days.
At some point, Sykes will join the list. The company which originally contacted her remained in touch, understanding NIL legislation would be passed, and two other companies have contacted her. But she’s taking her time.
“I haven’t signed with anybody yet. I’m still trying to figure everything out,” Sykes said. “I’m a little worried some people are going to rush into things. I think it’s one of the reasons people were worried about this with college athletes, so I’m trying to weigh everything and take my time in this process. I don’t want to jump the gun and get into something I don’t really support or is not in my best interest.”
If there was one student-athlete on campus who was prepared for the change, it was All-American punter Ryan Stonehouse. He’s been following the process for a couple of years, waiting for it to finally happen. He has already released a logo for a brand, and he took the time to read and understand legislation as it was being discussed, knowing there would still be more adaptations.
For him, the ability to capitalize is not only to provide himself with more income, but to help others. Two years ago, he and teammate Ross Reiter wanted to host a specialists camp to help raise money for The Good Dog Rescue, a venture Stonehouse’s girlfriend was heavily involved with supporting.
“I mean, I think every college athlete has an obligation to give back. The point of having a platform, to be honest with you is, yeah, if you have a business or a talent – you sing or you rap – that should be in the bigger picture, that should always have been a thing for the NCAA,” he said. “I think that should have been in place in the first place. Guys like me, what I want to benefit from this is coaching. There is money to be made in the personal stuff and doing private lessons, but at the end of the day, I want to help give back to some of these kids and expand a brand to coach. At the same time, it’s important to give back, have a charity or two to support. For me, that would be the dog rescue.”
Stonehouse is already trying to secure sponsors to set up camps which can aid the rescue, as well as fund future camps. He knows there are pitfalls out there, and he’s certain some student-athletes will fall into them. It was why he spent so much time educating himself on what it all could really mean.
What he’d share with his peers to have an understanding of negotiating, as well as knowing what their worth really is in a certain marketplace. Whether there is a check involved or just receiving product, Stonehouse believes those are keys for everyone to understand.
“A huge deal for getting through the waters is to have a plan. You have to have a plan,” he said, adding the ability to build relationships will be key. “What do you want to do with this? You can’t do everything, and I think that’s where people are going to learn. You have to have a focus, and that will help with what companies you want to go with.
“I think kids are going to fall into some traps and what companies they go with. Does the company have the same values they have, or are they going to get into a situation with why they partnered with them?”
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July 09, 2021 at 03:11AM
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NIL Opens Exciting Doors for Student-Athletes - CSURams.com
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