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Entrepreneur's view: The exciting and dangerous world of nutrition innovation - NutraIngredients.com

But now the Sweden-based innovator runs her own nutrition consultancy as well as a low FODMAP dietitian training programme and a programme encouraging nutrition experts to share evidence based information on social media.

Her awareness of nutrition began in 2001 when she worked in the ice cream marketing departments of global FMCG giants, first General Mills and then  Unilever, where she witnessed how both corporations were trying to tune their products to meet the expectations of the increasingly health conscious consumer.

“I loved my time in brand management and in the food industry but it’s much harder to be a change-maker in a big corporation and I was starting to lose my passion.​ I was at my desk one night at 10pm thinking about new and different ways to sell ice cream when I started to feel it wasn’t something I wanted to do any more. ​

“Then one day we had a nutritionist come in to talk about how we could improve the health profile of our products and I became fascinated by nutrition.”

She left her job at Unilever and went back to university to study Nutrition and Dietetics followed by a Masters in Science, specialising in allergies.

It wasn’t long after this that she had set up her own nutrition consultancy, which is still going strong today, and after moving to South Africa for her husband’s work, Watkins began to let her entrepreneurial mind wonder.

“There I met another dietitian called Erica who, at that time, had been one of the key dietitians working on IBS in the UK and had written a book on recipes for IBS.

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February 17, 2020 at 11:01PM
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Entrepreneur's view: The exciting and dangerous world of nutrition innovation - NutraIngredients.com
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